{"title":null,"sourceUrl":null,"sourceType":"text","contentType":"Tutorial","apex":{"id":"n1","type":"APEX","label":"20-Minute Networking for Job Success","text":"This book revolutionizes networking for job seekers, enabling them to conduct valuable, engaging, and impressive meetings within twenty minutes.","children":[{"id":"n2","type":"NTRL","label":"Book Purpose and Scope","text":"The objective is to show networking from contacts’ perspectives, guiding students and recent grads to professional career management.","parentId":"n1","children":[{"id":"n3","type":"SUP","label":"Authors' Experience","text":"The book is written by two career professionals with over 40 years of combined networking experience.","parentId":"n2","children":[]},{"id":"n4","type":"SUP","label":"Graduate Edition Context","text":"The Graduate Edition is inspired by the Executive Edition, featuring stories and perspectives from various career experts and executives.","parentId":"n2","children":[{"id":"n5","type":"JUST","label":"Benefit of Executive Experiences","text":"Executive experiences offer insight into future expectations and teach preparation for professional life.","parentId":"n4","children":[]}]}]},{"id":"n6","type":"SECT","label":"Part I: Networking Fundamentals","text":"This section covers the importance of networking, common myths, and perspectives on its difficulty.","parentId":"n1","children":[{"id":"n7","type":"SUP","label":"Networking as a Learnable Skill","text":"Effective networking is a skill that can be learned and perfected through practice, not just chance or luck.","parentId":"n6","children":[]},{"id":"n8","type":"INSG","label":"Recruiter Perspective on Ineffective Meetings","text":"Recruiters often dread networking requests because most meetings are ineffective, missing their full potential due to poor planning.","parentId":"n6","children":[{"id":"n9","type":"JUST","label":"Origin of 20-Minute Networking","text":"The 20-Minute Networking Meeting model originated from observing common failures and successes in countless networking interactions.","parentId":"n8","children":[]}]},{"id":"n10","type":"SUP","label":"Hidden Job Market","text":"The majority of jobs are not posted online but are filled through word-of-mouth and personal connections in the invisible job market.","parentId":"n6","children":[{"id":"n11","type":"DATA","label":"70% Jobs Hidden","text":"An estimated 70% of all jobs are obtained through people you know, increasing to 80% for business leaders.","parentId":"n10","children":[]},{"id":"n12","type":"EVID","label":"Hidden Job Market Definition","text":"The invisible job market consists of unadvertised openings filled via employee recommendations, referrals, or direct candidate contact.","parentId":"n10","children":[]},{"id":"n13","type":"INSG","label":"Importance of Face-to-Face Networking","text":"Given that 70-80% of jobs are obtained through networking, it makes sense to focus job search time on face-to-face activities.","parentId":"n10","children":[]},{"id":"n14","type":"TIP","label":"Network Longevity and Power","text":"Maintaining a healthy network longer makes it more powerful with each passing year, empowering one's future.","parentId":"n10","children":[]}]},{"id":"n15","type":"SUP","label":"Benefits of a Vibrant Network","text":"A large, vibrant network helps you achieve goals, discover the invisible job market, and learn about hiring opportunities.","parentId":"n6","children":[{"id":"n16","type":"JUST","label":"Personal Relationship Building","text":"People hire people, so personal relationship building through networking is crucial, unlike impersonal social media or online connections.","parentId":"n15","children":[]},{"id":"n17","type":"RISK","label":"Online Application Competition","text":"Online applications face hundreds to thousands of competitors, delays of weeks or months, and require more experience to stand out.","parentId":"n15","children":[]}]},{"id":"n18","type":"CHKL","label":"Potential Networking Contacts","text":"A list of potential contacts for building a network, including those you already know and specialized groups.","parentId":"n6","children":[{"id":"n19","type":"STEP","label":"Career Guidance Counselors","text":"Utilize career guidance counselors from your college or university, as they are valuable resources.","parentId":"n18","children":[]},{"id":"n20","type":"STEP","label":"Conference and Training Contacts","text":"Include people met at conferences, training programs, seminars, and workshops in various fields.","parentId":"n18","children":[]},{"id":"n21","type":"STEP","label":"Foreign Exchange Hosts","text":"Consider foreign exchange hosts as potential networking contacts.","parentId":"n18","children":[]},{"id":"n22","type":"STEP","label":"Alumni and Greek Life","text":"Connect with fellow alumni from high school and college, and members of fraternities and sororities.","parentId":"n18","children":[]},{"id":"n23","type":"STEP","label":"Club Members and Teammates","text":"Engage with fellow members of academic, civic, athletic clubs, including former teammates and coaches.","parentId":"n18","children":[]},{"id":"n24","type":"STEP","label":"Former Coworkers","text":"Reach out to former coworkers from previous employers, if applicable.","parentId":"n18","children":[]},{"id":"n25","type":"STEP","label":"Peers in the Workforce","text":"Contact peers who have already entered the 'working world' before you.","parentId":"n18","children":[]},{"id":"n26","type":"STEP","label":"Internship Contacts","text":"Connect with individuals met through an internship.","parentId":"n18","children":[]},{"id":"n27","type":"STEP","label":"Faith Community Members","text":"Include members of your faith community in your networking efforts.","parentId":"n18","children":[]},{"id":"n28","type":"STEP","label":"Friends, Neighbors, and Family","text":"Expand your network by considering friends, neighbors, uncles, aunts, cousins, and even your parents' friends.","parentId":"n18","children":[]}]},{"id":"n29","type":"TIP","label":"Utilize Student/Grad Resources","text":"Networking groups for students and grads on LinkedIn or university career services pages are strong resources.","parentId":"n6","children":[]},{"id":"n30","type":"EXMP","label":"Active vs. Passive Candidate","text":"A scenario comparing an active networker (25 meetings) to a passive one (online focus) shows the active networker gains an advantage in the hidden job market.","parentId":"n6","children":[{"id":"n31","type":"INSG","label":"Networking Makes Candidates Visible","text":"An active candidate becomes visible in the invisible job market by being in the network, making them more likely to get a job.","parentId":"n30","children":[]}]},{"id":"n32","type":"SECT","label":"Real-World University Career Services","text":"University Career Services departments are an extended network, offering career advice and connections to alumni and professionals.","parentId":"n6","children":[{"id":"n33","type":"QUOT","label":"Career Services Focus","text":"Tom Colosimo states Career Services focuses on networking and assembling the 'complete package' for graduate students or alumni.","parentId":"n32","children":[]},{"id":"n34","type":"INSG","label":"Student Avoidance of Career Services","text":"Many students don't utilize Career Services because it's not required or they perceive networking as 'glad-handing' or 'schmoozy'.","parentId":"n32","children":[]},{"id":"n35","type":"TIP","label":"Reframe Networking","text":"Reframing networking as 'making friends' or 'connecting' rather than 'schmoozing' can make it less daunting.","parentId":"n32","children":[]},{"id":"n36","type":"SECT","label":"Feeling Unprepared for Career Services","text":"Students sometimes avoid Career Services due to feeling unprepared to meet with advisors, even though that's the service's purpose.","parentId":"n32","children":[{"id":"n37","type":"TIP","label":"Proactive Approach to Career Services","text":"Students should be proactive and assertive in visiting Career Services, even if they don't know what questions to ask.","parentId":"n36","children":[]}]},{"id":"n38","type":"SECT","label":"Encouraging Words from Recruiters","text":"Career Services professionals and recruiters encourage students to stay positive, persistent, and utilize their alumni networks.","parentId":"n32","children":[{"id":"n39","type":"TIP","label":"Persistence Pays","text":"Linda advises staying positive and hopeful, as persistence in networking yields more rewards in the end.","parentId":"n38","children":[]},{"id":"n40","type":"TIP","label":"Alumni Network Power","text":"Students should believe alumni want to help, as networking once with an alumnus reveals the network's power.","parentId":"n38","children":[]},{"id":"n41","type":"INSG","label":"Recruiters Root for Success","text":"Recruiters and hiring managers genuinely want candidates to succeed and fill roles with successful individuals.","parentId":"n38","children":[]},{"id":"n42","type":"SUP","label":"School-Company Relationships","text":"Some companies prefer certain schools or have established relationships, giving those students a first look from employers.","parentId":"n38","children":[]},{"id":"n43","type":"DCSN","label":"Utilize Career Services","text":"Jessica Perez recommends utilizing Career Services due to guidance and available connections, even before graduating.","parentId":"n38","children":[]}]}]},{"id":"n44","type":"SUP","label":"Key Networking Meeting Outcomes","text":"Networking meetings should aim to gather new information, add new contacts, and gain an evangelist.","parentId":"n6","children":[{"id":"n45","type":"JUST","label":"Ineffectiveness of Resume Focus","text":"Many executives' networking meetings are ineffective because they focus on resumes and LinkedIn profiles, not face-to-face interactions.","parentId":"n44","children":[]}]},{"id":"n46","type":"SECT","label":"Networking Myths to Debunk","text":"Common misconceptions about networking often lead to a bad reputation; these myths should be left behind.","parentId":"n6","children":[{"id":"n47","type":"OPP","label":"Myth: Networking is a Waste of Time","text":"Networking is not a waste of time, as 70-80% of jobs are found through connections, leading to job opportunities and new insights.","parentId":"n46","children":[{"id":"n48","type":"JUST","label":"Benefits of Networking Meetings","text":"Meetings can lead to job connections, future industry insights, new professions, and valuable feedback, improving networking skills.","parentId":"n47","children":[]}]},{"id":"n49","type":"OPP","label":"Myth: Networking is Just Schmoozing","text":"Networking is not about schmoozing; avoid irrelevant chitchat and present yourself as a competent professional.","parentId":"n46","children":[{"id":"n50","type":"RISK","label":"Perception of Being 'Salesy'","text":"Too much 'gift of gab' risks coming across as 'salesy' and irritating to busy professionals.","parentId":"n49","children":[]}]},{"id":"n51","type":"OPP","label":"Myth: Longer Meetings Are Better","text":"Long meetings are often inconsiderate of contacts' packed schedules and reveal poor meeting management, leaving a bad impression.","parentId":"n46","children":[{"id":"n52","type":"JUST","label":"Why Keep Meetings Brief","text":"Busy professionals have packed schedules, so taking excessive time is inconsiderate and reflects poorly on meeting management skills.","parentId":"n51","children":[]}]},{"id":"n53","type":"OPP","label":"Myth: No One Wants to Meet Graduates","text":"Many professionals are happy to meet new graduates, especially if the meeting is clean, polished, and kept to 20 minutes.","parentId":"n46","children":[{"id":"n54","type":"JUST","label":"Professional Empathy for New Grads","text":"Most professionals understand what it's like to enter the job market and respect a proactive approach from a well-prepped graduate.","parentId":"n53","children":[]}]},{"id":"n55","type":"OPP","label":"Myth: Detail Background in Meeting","text":"Too much detail about your background is unwelcome; networking meetings are for learning and making connections, not interviewing.","parentId":"n46","children":[{"id":"n56","type":"JUST","label":"Purpose of Networking Discussion","text":"Networking contacts are not recruiters; they need general background information to connect you with opportunities, not extensive details.","parentId":"n55","children":[]}]},{"id":"n57","type":"OPP","label":"Myth: No Preparation Needed","text":"Unprepared networking meetings leave a bad impression; always have an agenda and be ready to lead your discussion.","parentId":"n46","children":[{"id":"n58","type":"EVID","label":"Recruiter's Perspective on Unpreparedness","text":"A job-seeking executive's lack of agenda left a bad impression, highlighting the importance of jobseeker-led, structured meetings.","parentId":"n57","children":[]}]},{"id":"n59","type":"OPP","label":"Myth: 'I'm All Good to Go!'","text":"Overconfidence in securing a job without networking is risky; a vibrant, diverse network is crucial because future employment is uncertain.","parentId":"n46","children":[{"id":"n60","type":"JUST","label":"No Guarantee for Future Employment","text":"No one, including company executives, can guarantee future employment; a strong network is essential for unforeseen opportunities.","parentId":"n59","children":[]},{"id":"n61","type":"TIP","label":"Manage Job Expectations","text":"Never expect a single networking meeting to directly lead to a job; patience is key.","parentId":"n59","children":[]}]}]},{"id":"n62","type":"SECT","label":"What Makes Networking So Difficult?","text":"Networking is hard for most people, especially when seeking a job, often due to feelings of intrusion or inexperience.","parentId":"n6","children":[{"id":"n63","type":"INSG","label":"Cost of Contact's Time","text":"Every person's time is a gift; an hour-long networking meeting can cost a contact 50 hours of work or $150 in billable hours.","parentId":"n62","children":[]},{"id":"n64","type":"WARN","label":"Avoid Bad Networking Reputation","text":"Long, inconsiderate meetings contribute to networking's bad reputation, intimidating jobseekers with visions of needing to be a social genius.","parentId":"n62","children":[]},{"id":"n65","type":"SUP","label":"Simplicity of Effective Networking","text":"Effective networking is simple: make contact, conduct brief meetings, and follow up, which jobseekers have already done for class projects.","parentId":"n62","children":[]}]},{"id":"n66","type":"SECT","label":"Three Real Perspectives on Networking","text":"This section highlights diverse fears of networking from graduates and an executive, alongside reactions and suggestions.","parentId":"n6","children":[{"id":"n67","type":"EXMP","label":"Brad's Intimidation by Strangers","text":"Brad, a Georgetown MA graduate, found meeting complete strangers for networking intimidating, preferring impersonal resume submissions.","parentId":"n66","children":[{"id":"n68","type":"TIP","label":"Start with Known Contacts","text":"Practice networking with family or friends who are business professionals, as they can recommend other contacts and build confidence.","parentId":"n67","children":[]}]},{"id":"n69","type":"EXMP","label":"Ashley's Web-Surfing Preference","text":"Ashley, a Computer and Information Technology graduate, favored web-surfing for job searches, believing technology gave her an edge and wider reach.","parentId":"n66","children":[{"id":"n70","type":"TIP","label":"Limit Online Search Time","text":"Limit online postings to 20-30% of job search time; dedicate the rest to active networking through calls, emails, and in-person meetings.","parentId":"n69","children":[]},{"id":"n71","type":"JUST","label":"People Hire People","text":"An effective job search requires personal connections; people hire people, not technology, making direct contact key.","parentId":"n69","children":[]}]},{"id":"n72","type":"EXMP","label":"Pat's Limited Network Challenge","text":"Pat, a CFO, faced networking difficulties after job elimination due to focusing solely on work and not building external professional connections.","parentId":"n66","children":[{"id":"n73","type":"TIP","label":"Sources for Building Networks","text":"Utilize existing connections from nonprofit boards, professional committees, neighborhood, family, faith community, and former colleagues.","parentId":"n72","children":[]},{"id":"n74","type":"INSG","label":"Broader Network Than Realized","text":"Most people possess a broader network than they realize by simply considering everyone they already know.","parentId":"n72","children":[]}]},{"id":"n75","type":"INSG","label":"Networking is Relationship Building","text":"Networking is about developing relationships through brief, meaningful interactions, not about being slick or smooth.","parentId":"n66","children":[]},{"id":"n76","type":"TIP","label":"Develop Network Early","text":"Develop and maintain a network throughout your career to avoid problems when transitioning to a new role.","parentId":"n66","children":[]}]}]},{"id":"n77","type":"SECT","label":"Part II: The 20-Minute Networking Meeting","text":"This section details the objectives and step-by-step strategy for conducting an effective 20-minute networking meeting.","parentId":"n1","children":[{"id":"n78","type":"WARN","label":"Don't Skip Part I","text":"Skipping Part I will make Part II less comprehensible, as a future professional does not take shortcuts.","parentId":"n77","children":[]},{"id":"n79","type":"FRMW","label":"20-Minute Networking Objectives","text":"Beyond landing a job, key networking objectives include gathering information, adding contacts, and gaining an evangelist.","parentId":"n77","children":[{"id":"n80","type":"SUP","label":"Gather New Information","text":"Gathering new information means listening, questioning, absorbing, and writing down what contacts share.","parentId":"n79","children":[{"id":"n81","type":"JUST","label":"Reason for Information Gathering","text":"Networking allows firsthand learning about market demands, industry trends, and sharing insights to get feedback and redirection.","parentId":"n80","children":[]},{"id":"n82","type":"TIP","label":"Modest Information Goal","text":"Expect only a few valuable 'nuggets' from each contact; it's a brief meeting, not a seminar.","parentId":"n80","children":[]},{"id":"n83","type":"EVID","label":"Types of Information to Gather","text":"Information can include changes in functional area, who is hiring, and updates on your chosen industry's trends and technology.","parentId":"n80","children":[]}]},{"id":"n84","type":"SUP","label":"Add New Contacts to List","text":"This objective involves acquiring additional names of people who can help in your job search.","parentId":"n79","children":[{"id":"n85","type":"EVID","label":"Types of New Contacts","text":"New contacts can be in your industry, target companies, or generally helpful for your job search.","parentId":"n84","children":[]},{"id":"n86","type":"JUST","label":"Benefit of More Contacts","text":"The more people who know you and circulate your name, the higher the likelihood of connecting to new opportunities.","parentId":"n84","children":[]},{"id":"n87","type":"INSG","label":"Third Ring of Contacts","text":"Most jobseekers land jobs through 'third ring' contacts (friends of friends), which is reached through active networking.","parentId":"n84","children":[]},{"id":"n88","type":"EXMP","label":"Author's Experience Gaining Contacts","text":"The author received over twenty-five executive names from a business consultant, demonstrating the unexpected assistance possible through networking.","parentId":"n84","children":[]}]},{"id":"n89","type":"SUP","label":"Gain an Evangelist","text":"An evangelist is a personal ambassador who takes positive action on your behalf, achieved through excellent preparation and presentation.","parentId":"n79","children":[{"id":"n90","type":"JUST","label":"Evangelist Benefits","text":"An evangelist offers twice the pay-off with half the work, forwarding resumes, recommending to hiring contacts, and checking internal postings.","parentId":"n89","children":[]},{"id":"n91","type":"INSG","label":"Creating Evangelists is Simple","text":"Developing evangelists is simple because people inherently like to help, especially when their time is respected.","parentId":"n89","children":[]},{"id":"n92","type":"TIP","label":"How to Create an Evangelist","text":"Observe contacts' skills and professional demeanor, and leave a strong impression that makes them believe you fit into their network.","parentId":"n89","children":[]},{"id":"n93","type":"INSG","label":"First Impression is Crucial","text":"A strong first impression is equally true in networking as 'who you know' and helps leave contacts impressed.","parentId":"n89","children":[]},{"id":"n94","type":"TIP","label":"Exhibit Professional Characteristics","text":"In networking meetings, showcase positivity, strategic abilities, strong communication, organization, graciousness, and follow-through to make a good impression.","parentId":"n89","children":[]},{"id":"n95","type":"EXMP","label":"Mark Stone Evangelist Example","text":"Mark Stone had 8 people suggest him for a VP of Marketing role, demonstrating the immense power of having a network of evangelists.","parentId":"n89","children":[]},{"id":"n96","type":"WARN","label":"Don't Ask for a Job","text":"Most networking contacts are not recruiters or hiring managers, so avoid asking for a job or expecting skill evaluations.","parentId":"n89","children":[]}]}]},{"id":"n97","type":"FRMW","label":"The 20-Minute Networking Meeting Structure","text":"The framework consists of five core steps with defined timeframes, designed for effective job search networking.","parentId":"n77","children":[{"id":"n98","type":"STEP","label":"Step 1: Great First Impression","text":"The goal is to make a great first impression within 2-3 minutes through gratitude, chitchat, highlighting connections, and setting the agenda.","parentId":"n97","children":[{"id":"n99","type":"TIP","label":"Arriving for Meeting","text":"Arrive a few minutes early, but not too early at an office, to avoid making the contact uncomfortable or distracted.","parentId":"n98","children":[]},{"id":"n100","type":"TIP","label":"Use Extra Time Wisely","text":"If early, review notes, take a stroll, or observe the environment; ensures preparation and provides informal conversation topics.","parentId":"n98","children":[]},{"id":"n101","type":"TIP","label":"Express Gratitude","text":"Always express gratitude with a hearty smile, firm handshake, and eye contact, acknowledging their 'gift of time'.","parentId":"n98","children":[]},{"id":"n102","type":"TIP","label":"Address Contacts Appropriately","text":"Feel comfortable using first names as a peer, but respect their email signature for guidance.","parentId":"n98","children":[]},{"id":"n103","type":"TIP","label":"Highlight Connections","text":"Begin by mentioning mutual connections to bridge the gap and make the contact feel more comfortable.","parentId":"n98","children":[]},{"id":"n104","type":"TIP","label":"Set the Agenda","text":"Clearly state that the meeting will take only twenty minutes and share what you hope to discuss, setting a professional tone.","parentId":"n98","children":[]},{"id":"n105","type":"WARN","label":"Jobseeker Leads Meeting","text":"The jobseeker is responsible for managing the meeting; do not expect your contact to lead.","parentId":"n98","children":[]}]},{"id":"n106","type":"STEP","label":"Step 2: Great Overview","text":"Provide a crisp, brief, and memorable one-minute overview of your background and work experience.","parentId":"n97","children":[{"id":"n107","type":"JUST","label":"Purpose of One-Minute Overview","text":"A one-minute overview offers a quick snapshot, helping contacts understand your general background and how you might fit job openings.","parentId":"n106","children":[]},{"id":"n108","type":"TIP","label":"Selecting Overview Content","text":"If you have more than one minute of material, carefully select relevant details to avoid overwhelming contacts.","parentId":"n106","children":[]},{"id":"n109","type":"CHKL","label":"One-Minute Overview Elements","text":"Key elements to include in your one-minute overview for a concise and impactful introduction.","parentId":"n106","children":[{"id":"n110","type":"STEP","label":"Combine Major, Year, Institution","text":"State your major, graduation year, and institution; include double majors, minors, or special degree emphases and certifications.","parentId":"n109","children":[]},{"id":"n111","type":"STEP","label":"Highlight Educational Experience","text":"Include relevant educational experiences such as thesis, lab studies, international study, languages, or professional programs.","parentId":"n109","children":[]},{"id":"n112","type":"STEP","label":"Highlight Awards/Achievements","text":"Mention any unique awards or special achievements relevant to your future profession, like scholarships or honors.","parentId":"n109","children":[]},{"id":"n113","type":"STEP","label":"Highlight Professional Experience","text":"Include internships, work-study, part-time jobs, and any promotions to date.","parentId":"n109","children":[]},{"id":"n114","type":"STEP","label":"Focus on Upcoming Opportunities","text":"If no professional experience, articulate upcoming opportunities or your intentions with your degree.","parentId":"n109","children":[]}]},{"id":"n115","type":"TIP","label":"Include Common References","text":"Your one-minute overview can include references to people or places you have in common with the networking contact.","parentId":"n106","children":[]},{"id":"n116","type":"JUST","label":"Importance of Brief Overview","text":"Recruiters appreciate a brief, organized overview from graduates, as rambling indicates a lack of clarity about career goals.","parentId":"n106","children":[]},{"id":"n117","type":"TIP","label":"Practice for Brevity","text":"Practice and time yourself to ensure you can convey your experience quickly, efficiently, and accurately within sixty seconds.","parentId":"n106","children":[]}]},{"id":"n118","type":"STEP","label":"Step 3: Great Discussion","text":"Conduct a short, great discussion for 12-15 minutes, guided by five key questions formulated from research.","parentId":"n97","children":[{"id":"n119","type":"WARN","label":"Avoid Asking Known Information","text":"Never ask for information readily available online or through public news; it creates a bad impression.","parentId":"n118","children":[]},{"id":"n120","type":"TIP","label":"Research Your Contact and Company","text":"Research your contact's background and their company's activities thoroughly to make a good impression and ask informed questions.","parentId":"n118","children":[]},{"id":"n121","type":"WARN","label":"Don't Ask Personal/Confidential Questions","text":"Avoid pointless personal questions or asking for confidential company information not meant for new relationships.","parentId":"n118","children":[]},{"id":"n122","type":"FRMW","label":"Key Questions 1-3 Structure","text":"Questions 1-3 are structured in two parts: an observation about the contact, followed by a related question seeking their unique wisdom.","parentId":"n118","children":[{"id":"n123","type":"EXMP","label":"Example Question: Company Acquisition","text":"Observation: Your company was recently acquired by 3M. Related Question: Do the smaller divisions continue to be run by the same management?","parentId":"n122","children":[]},{"id":"n124","type":"EXMP","label":"Example Question: Leadership Program","text":"Observation: You graduated from the Leaders of Tomorrow program. Related Question: Was that a valuable program to you in your career? In what way?","parentId":"n122","children":[]},{"id":"n125","type":"EXMP","label":"Example Question: Leadership Article","text":"Observation: You wrote an excellent article about leadership coaching. Related Question: For a recent grad like me, what are the first steps of leadership development?","parentId":"n122","children":[]}]},{"id":"n126","type":"TIP","label":"Reusing Discussion Questions","text":"You can reuse discussion questions across meetings to gain multiple perspectives, but tailor them carefully for each contact.","parentId":"n118","children":[]},{"id":"n127","type":"FRMW","label":"Key Question 4: Other Contacts","text":"The fourth question focuses on expanding your network by asking contacts for referrals to other helpful individuals.","parentId":"n118","children":[{"id":"n128","type":"WARN","label":"Overcoming Referral Fear","text":"Many jobseekers fear asking for referrals, but it's a normal 'give-and-take' business practice, and contacts often expect it.","parentId":"n127","children":[]},{"id":"n129","type":"TIP","label":"Careful Phrasing for Referrals","text":"Phrase referral requests directly but considerately, sometimes modifying questions to tap into specific areas of their network.","parentId":"n127","children":[]}]},{"id":"n130","type":"FRMW","label":"Key Question 5: How Can I Help You?","text":"The fifth and most vital question is 'How can I help you?', demonstrating consideration and fostering reciprocity.","parentId":"n118","children":[{"id":"n131","type":"JUST","label":"Benefits of Reciprocity","text":"Offering to help creates a peer relationship, earns 'good karma,' and leads to more networking meetings, referrals, and even job opportunities.","parentId":"n130","children":[]},{"id":"n132","type":"TIP","label":"Phrasing the Help Offer","text":"Phrase the question directly as 'How can I help you?' to ensure sincerity and encourage a positive response.","parentId":"n130","children":[]},{"id":"n133","type":"TIP","label":"Be Prepared to Offer Help","text":"Anticipate the contact's surprise when asked 'How can I help you?' and be ready with thoughtful suggestions based on your research.","parentId":"n130","children":[]},{"id":"n134","type":"CHKL","label":"Ways to Offer Help in Return","text":"Consider offering contact names, relevant information, potential client ideas, or a small, thoughtful gift to show appreciation.","parentId":"n130","children":[{"id":"n135","type":"STEP","label":"Offer Contact Names","text":"Propose introductions to people in your network that might be valuable to your contact, even early in your career.","parentId":"n134","children":[]},{"id":"n136","type":"STEP","label":"Offer Relevant Information","text":"Share up-to-date articles, websites, or contacts related to their industry, functional area, hobbies, or interests.","parentId":"n134","children":[]},{"id":"n137","type":"STEP","label":"Offer Potential Client Ideas","text":"If the contact is a consultant or in sales/marketing, offer ideas or referrals for potential clients, which will be appreciated.","parentId":"n134","children":[]},{"id":"n138","type":"STEP","label":"Offer a Small Gift","text":"Consider a small, inexpensive gift like a coffee gift card, chocolates, or a personalized handmade item to show appreciation.","parentId":"n134","children":[]}]},{"id":"n139","type":"TIP","label":"Timing of Gratitude Token","text":"A small token of gratitude can be offered as part of Question 5 or sent later, but always promptly.","parentId":"n130","children":[]}]}]},{"id":"n140","type":"STEP","label":"Step 4: Great Ending","text":"Conclude the meeting within 2 minutes by reviewing actions, expressing gratitude, and wrapping up clearly.","parentId":"n97","children":[{"id":"n141","type":"TIP","label":"Clarity in Ending","text":"Be clear when the meeting is ending, as contacts might expect a longer session despite appreciating your meeting management skills.","parentId":"n140","children":[]},{"id":"n142","type":"CHKL","label":"Steps for a Great Ending","text":"Two quick steps for a great ending: review actions and express gratitude a final time.","parentId":"n140","children":[{"id":"n143","type":"SUBS","label":"Review Actions and Next Steps","text":"Recap agreed-upon actions or next steps for both parties, indicating the meeting's conclusion with gratitude.","parentId":"n142","children":[]},{"id":"n144","type":"SUBS","label":"Express More Gratitude","text":"Critically overlooked but vital, sincere appreciation for their expertise, time, wisdom, suggestions, and willingness to help will matter.","parentId":"n142","children":[]}]},{"id":"n145","type":"TIP","label":"Brief and Positive Goodbye","text":"A good wrap-up should be brief and positive, leaving the contact wanting more, reinforcing a positive impression.","parentId":"n140","children":[]}]},{"id":"n146","type":"STEP","label":"Step 5: Great Follow-Up","text":"Take prompt action to follow up after the meeting to show appreciation and maintain the networking relationship.","parentId":"n97","children":[{"id":"n147","type":"JUST","label":"Importance of Follow-Up","text":"Follow-up is as vital as the meeting itself, showing appreciation for time and keeping the networking relationship alive.","parentId":"n146","children":[]},{"id":"n148","type":"TIP","label":"Track Everything","text":"Keep excellent notes on conversations, communications, and important information to back-reference for future follow-ups.","parentId":"n146","children":[]},{"id":"n149","type":"WARN","label":"Avoid Follow-Up Pitfalls","text":"Do not assume quick employment will negate follow-up, rely solely on memory, or be a 'spontaneous worker' regarding follow-up.","parentId":"n146","children":[]},{"id":"n150","type":"TIP","label":"Prompt Follow-Up","text":"Send a thank-you follow-up within 24 hours via handwritten note or email to avoid seeming like an afterthought and losing value.","parentId":"n146","children":[]},{"id":"n151","type":"SUP","label":"Types of Follow-Up","text":"Follow-up includes immediate thank-yous to the contact and referrer, and ongoing maintenance through meaningful updates.","parentId":"n146","children":[]},{"id":"n152","type":"CHKL","label":"When to Be in Touch","text":"Guidelines for appropriate reasons to initiate ongoing follow-up to maintain a healthy network.","parentId":"n146","children":[{"id":"n153","type":"STEP","label":"Share Valued Information","text":"Forward genuinely valuable articles or websites related to their interests, avoiding meaningless messages.","parentId":"n152","children":[]},{"id":"n154","type":"STEP","label":"Update Contact Information","text":"Inform your network of changes to your phone number or email address, attaching an updated resume if still job-searching.","parentId":"n152","children":[]},{"id":"n155","type":"STEP","label":"Update Employment Status","text":"Share updates on new employment, degree completion, or significant certifications, attaching an updated resume.","parentId":"n152","children":[]},{"id":"n156","type":"STEP","label":"Discuss Meeting Topics Further","text":"Follow up to discuss something mentioned in the meeting, such as shared interests in a start-up or new book.","parentId":"n152","children":[]},{"id":"n157","type":"STEP","label":"Share News About Mutual Contacts","text":"Share news about someone you both know, like a promotion or award, being sure of the relationship.","parentId":"n152","children":[]},{"id":"n158","type":"WARN","label":"Frequency of Updates","text":"Stay in touch about once a quarter at most, unless there's time-sensitive information; every few weeks is too often.","parentId":"n152","children":[]}]},{"id":"n159","type":"CHKL","label":"Follow-Up to Avoid","text":"Types of follow-up practices that are ineffective or detrimental to networking relationships.","parentId":"n146","children":[{"id":"n160","type":"STEP","label":"Mass Emails","text":"Avoid impersonal mass emails where all recipient addresses are visible, as they are often seen as spam.","parentId":"n159","children":[]},{"id":"n161","type":"STEP","label":"Too-Frequent Minor Updates","text":"Avoid frequent updates with only minuscule changes in your situation.","parentId":"n159","children":[]},{"id":"n162","type":"STEP","label":"Generic Content","text":"Do not send generic stories, quotes, or platitudes about general topics; they are remembered for the wrong reasons.","parentId":"n159","children":[]},{"id":"n163","type":"RISK","label":"Risk of No Follow-Up","text":"Not following up at all results in being forgotten, as contacts assume you have found a job and stop thinking of you.","parentId":"n159","children":[]}]}]}]},{"id":"n164","type":"EXMP","label":"Sample 20-Minute Networking Meeting","text":"A scenario showcasing Laurie Edward, a recent graduate, and Kathryn Messler, a professional, demonstrating the 20MNM principles in action.","parentId":"n77","children":[{"id":"n165","type":"INSG","label":"Laurie's Key Learnings","text":"Laurie learned that being prepared, brief, and asking for contacts expanded her network exponentially and refined her career path.","parentId":"n164","children":[]},{"id":"n166","type":"INSG","label":"Kathryn's Key Takeaways","text":"Kathryn appreciated Laurie's time sensitivity, preparation, and thoughtfulness, finding the 20-minute meeting surprisingly effective and leading to referrals.","parentId":"n164","children":[]}]}]},{"id":"n167","type":"SECT","label":"Appendix: Email and Best Practices","text":"This section provides details on crafting effective networking emails and outlines critical, unspoken best practices for relationship building.","parentId":"n1","children":[{"id":"n168","type":"NTRL","label":"Appendix Purpose","text":"The appendix offers essential, experience-based suggestions not explicitly part of the 20MNM model but crucial for networking success.","parentId":"n167","children":[]},{"id":"n169","type":"FRMW","label":"Networking Email Structure","text":"A concise networking email needs a personalized subject, self-introduction, degree details, and a clear statement of intent and purpose.","parentId":"n167","children":[{"id":"n170","type":"JUST","label":"Conciseness Boosts Response","text":"Short, to-the-point emails increase response rates because professionals prioritize time and avoid long, unwanted messages.","parentId":"n169","children":[]},{"id":"n171","type":"STEP","label":"Personalized Subject Line","text":"Write a short, personalized subject line including the contact's name or mutual connection to ensure it's read and not seen as spam.","parentId":"n169","children":[]},{"id":"n172","type":"STEP","label":"Introduce Yourself and Connection","text":"Professional introductions mentioning common connections help bridge gaps, even if your name is already on the email.","parentId":"n169","children":[]},{"id":"n173","type":"STEP","label":"State Degree and Institution","text":"Mention your degree and where you graduated to assure the recipient you are a new, well-prepared graduate seeking help.","parentId":"n169","children":[]},{"id":"n174","type":"STEP","label":"State Message Intent and Purpose","text":"Clearly state what the message is about, your intent, and the purpose of the request, clarifying expectations for the contact.","parentId":"n169","children":[]},{"id":"n175","type":"WARN","label":"Avoid Mentioning Job Search","text":"Networking requests should avoid explicitly mentioning job search to prevent them from being unanswered or poorly received.","parentId":"n169","children":[]}]},{"id":"n176","type":"CHKL","label":"Additional Email Etiquette","text":"Essential best practices for email communication to maintain professionalism and avoid crossing personal boundaries.","parentId":"n167","children":[{"id":"n177","type":"STEP","label":"Check Email Daily","text":"Check email every day and respond promptly using a smartphone or mobile device.","parentId":"n176","children":[]},{"id":"n178","type":"STEP","label":"Use First Names","text":"Address professionals by their first names in the professional world.","parentId":"n176","children":[]},{"id":"n179","type":"STEP","label":"Maintain Email Formality","text":"Always start messages with names to maintain professionalism, even if contacts don't use yours.","parentId":"n176","children":[]},{"id":"n180","type":"STEP","label":"Recap Emails","text":"Recap pertinent information like dates, times, locations, and contact names to ensure clarity and avoid forgotten details.","parentId":"n176","children":[]},{"id":"n181","type":"STEP","label":"Confirm Appointments","text":"Confirm appointments at least two days in advance; the day before is acceptable, but not the night before.","parentId":"n176","children":[]},{"id":"n182","type":"STEP","label":"Call Ahead If Late","text":"Always call if you are running late or lost; there is no excuse for not contacting ahead of time.","parentId":"n176","children":[]},{"id":"n183","type":"STEP","label":"Use Professional Email Domain","text":"Use a universally known and respected email domain like @gmail.com to avoid messages getting caught in spam filters.","parentId":"n176","children":[]},{"id":"n184","type":"STEP","label":"Create Signature Block","text":"Set up an automatic email signature block including your full name, email, phone number, and LinkedIn profile address.","parentId":"n176","children":[]}]},{"id":"n185","type":"CHKL","label":"General Networking Best Practices","text":"Important 'unwritten' rules typically gained by experience that are critical for effective networking.","parentId":"n167","children":[{"id":"n186","type":"TIP","label":"Handle Cancellations Gracefully","text":"Do not take cancellations personally; graciously accept changes and reschedule to preserve the networking opportunity.","parentId":"n185","children":[]},{"id":"n187","type":"TIP","label":"Manage No Responses","text":"If a contact doesn't respond, move forward with your efforts and continue reaching out to others for insight and expertise.","parentId":"n185","children":[]},{"id":"n188","type":"TIP","label":"Realistic Contact Expectations","text":"Set realistic expectations when contacting individuals; a company CEO, for example, cannot pause operations for a networking meeting.","parentId":"n185","children":[]},{"id":"n189","type":"TIP","label":"Professional Social Media Presence","text":"Ensure your LinkedIn, Facebook, or Twitter profiles reflect a professional image, as contacts will research you.","parentId":"n185","children":[]},{"id":"n190","type":"TIP","label":"Use Business Cards","text":"Create business cards with your contact information, even if you don't have a job yet, as they are vital for networking.","parentId":"n185","children":[]},{"id":"n191","type":"TIP","label":"Voicemail Options","text":"If you lack a personal voicemail line, consider free services like Google Voice to receive messages.","parentId":"n185","children":[]},{"id":"n192","type":"TIP","label":"LinkedIn Profile Optimization","text":"Create a LinkedIn profile that mirrors your resume; it's a major tool for hiring managers and crucial for your job search.","parentId":"n185","children":[]},{"id":"n193","type":"TIP","label":"Adhere to Dress Code","text":"Dress professionally for networking meetings, often one or two steps up from casual, to create a strong first impression.","parentId":"n185","children":[]}]}]},{"id":"n194","type":"CHKL","label":"The 20-Minute Networking Meeting Cheat Sheet","text":"A quick reference guideline for the five steps of the 20-Minute Networking Meeting, including time limits and goals.","parentId":"n1","children":[{"id":"n195","type":"STEP","label":"Step 1: Great First Impression","text":"Time limit: 2–3 minutes; focus on thanks and chitchat.","parentId":"n194","children":[]},{"id":"n196","type":"STEP","label":"Step 2: Great Overview","text":"Time limit: 1 minute; focus on providing an overview of experience.","parentId":"n194","children":[]},{"id":"n197","type":"STEP","label":"Step 3: Great Discussion","text":"Time limit: 12–15 minutes; focus on 5 key questions.","parentId":"n194","children":[]},{"id":"n198","type":"STEP","label":"Step 4: Great Ending","text":"Time limit: 2 minutes; focus on thanks and wrap-up.","parentId":"n194","children":[]},{"id":"n199","type":"STEP","label":"Step 5: Great Follow-Up","text":"Time limit: Varies; focus on meaningful follow-up right after the meeting.","parentId":"n194","children":[]}]},{"id":"n200","type":"CHKL","label":"Readiness Exercise for Job Market","text":"A 20-minute exercise to assess readiness for the job market and networking, focusing on self-reflection questions.","parentId":"n1","children":[{"id":"n201","type":"STEP","label":"Identify Strengths","text":"Determine aspects of your work or studies you excel at, receive compliments for, or do better/faster than others.","parentId":"n200","children":[]},{"id":"n202","type":"STEP","label":"Identify Personality Traits","text":"List valued workplace personality traits (e.g., efficient, innovative, strategic, communicative, adaptable) and style aspects.","parentId":"n200","children":[{"id":"n203","type":"TIP","label":"Use Personality Assessments","text":"Review past personality/leadership inventories (Myers-Briggs, StrengthsFinder) or ask contacts for their perspective.","parentId":"n202","children":[]}]},{"id":"n204","type":"STEP","label":"Identify Unique Expertise","text":"Determine specific expertise areas that differentiate you from others with similar degrees or experience.","parentId":"n200","children":[]},{"id":"n205","type":"STEP","label":"Identify Unique Candidate Qualities","text":"List unique qualities as a job candidate, such as international experience, special training, languages, or group memberships.","parentId":"n200","children":[]},{"id":"n206","type":"STEP","label":"Complete Job Role Sentence","text":"Complete the sentence: 'An organization would be fortunate to have me join them as (job role) because...'.","parentId":"n200","children":[]},{"id":"n207","type":"STEP","label":"Identify Development Areas","text":"Respond to the sentence: 'Even though the above is true, I am still working on developing myself in the following areas.'","parentId":"n200","children":[]},{"id":"n208","type":"STEP","label":"Assess Confidence","text":"Rate your confidence level for going into your job search (Yes/No).","parentId":"n200","children":[]},{"id":"n209","type":"STEP","label":"Assess Resources","text":"Confirm if you have necessary resources (internet, transport, resume copies, fees) for a great job search experience (Yes/No).","parentId":"n200","children":[]}]},{"id":"n210","type":"CHKL","label":"The Great Email Planner","text":"A worksheet outlining the steps to construct a brief, concise, and professional networking-request email.","parentId":"n1","children":[{"id":"n211","type":"STEP","label":"Write Personalized Subject Line","text":"Include the contact's name or a mutual connection in the subject line for scrutiny and to avoid spam perception.","parentId":"n210","children":[]},{"id":"n212","type":"STEP","label":"Introduce Yourself, Connection","text":"Introduce yourself and mention common connections upfront, even if your name is already visible.","parentId":"n210","children":[]},{"id":"n213","type":"STEP","label":"State Degree, Institution","text":"Provide a brief snapshot of your degree and institution to assure you are a well-prepared new grad seeking help.","parentId":"n210","children":[]},{"id":"n214","type":"STEP","label":"State Message Intent and Purpose","text":"Clearly state what your message is about, your intent, and the purpose of your request, keeping it brief.","parentId":"n210","children":[]}]},{"id":"n215","type":"CHKL","label":"The Great First Impression Planner","text":"A worksheet to help plan and ensure a solid first impression for your networking meetings.","parentId":"n1","children":[{"id":"n216","type":"STEP","label":"Plan Your Arrival","text":"Confirm meeting location, address, and transportation to ensure timely arrival, avoiding being too early at an office.","parentId":"n215","children":[]},{"id":"n217","type":"STEP","label":"Know Dress Code","text":"Determine the appropriate dress code for the contact's office (Yes/No) and dress professionally.","parentId":"n215","children":[]},{"id":"n218","type":"STEP","label":"Pronounce Name Correctly","text":"Verify correct pronunciation of the contact's name (Yes/No) to avoid embarrassment and show respect.","parentId":"n215","children":[]},{"id":"n219","type":"STEP","label":"Plan Your Agenda","text":"Confirm if you have planned your meeting agenda (Yes/No).","parentId":"n215","children":[]},{"id":"n220","type":"STEP","label":"Know Key Questions","text":"Confirm if you know your five key discussion questions (Yes/No).","parentId":"n215","children":[]},{"id":"n221","type":"STEP","label":"Research for Connections","text":"Verify if you've researched the contact's company, personal bios, LinkedIn, and general online presence for common connections and interests.","parentId":"n215","children":[]}]},{"id":"n222","type":"CHKL","label":"The One-Minute Overview Planner","text":"A guide to help construct your one-minute overview, focusing on standout features of your background.","parentId":"n1","children":[{"id":"n223","type":"STEP","label":"Print Resume Copy","text":"Print a copy of your résumé to identify key highlights.","parentId":"n222","children":[]},{"id":"n224","type":"STEP","label":"Decide Standout Items","text":"Identify what aspects of your background truly stand out and make you unique.","parentId":"n222","children":[]},{"id":"n225","type":"STEP","label":"Highlight Key Features","text":"Mark or highlight the most important features of your background.","parentId":"n222","children":[]},{"id":"n226","type":"STEP","label":"Select 3-7 Items","text":"Aim to find five to seven key points, with a minimum of three.","parentId":"n222","children":[]},{"id":"n227","type":"STEP","label":"Compile Key Points","text":"Compile these key points onto a separate document.","parentId":"n222","children":[]},{"id":"n228","type":"STEP","label":"Practice Out Loud and Time","text":"Read the points aloud and time yourself; aim for around one minute, trimming if over, or adding if too short.","parentId":"n222","children":[]},{"id":"n229","type":"STEP","label":"String Together in Own Words","text":"Combine all points into one or two sentences, making it fluid, easy to understand, and personalized.","parentId":"n222","children":[]}]},{"id":"n230","type":"CHKL","label":"The Great Discussion Planner","text":"A summary of the five key questions for a great discussion, designed for 20-minute planning and future reference.","parentId":"n1","children":[{"id":"n231","type":"FRMW","label":"Key Questions 1-3 Template","text":"Questions 1-3 involve stating an observation about the contact and following it with a related question for unique insight.","parentId":"n230","children":[{"id":"n232","type":"STEP","label":"Observation","text":"Identify a fact about the contact from your research.","parentId":"n231","children":[]},{"id":"n233","type":"STEP","label":"Related Question","text":"Formulate a follow-up question based on your observation.","parentId":"n231","children":[]}]},{"id":"n234","type":"STEP","label":"Question 4: Other Contacts","text":"Ask: 'Is there someone else you might refer me to who could be helpful in my job search?'","parentId":"n230","children":[]},{"id":"n235","type":"STEP","label":"Question 5: How Can I Help You?","text":"Ask: 'You have been so helpful to me. How can I help you?'","parentId":"n230","children":[]}]},{"id":"n236","type":"CHKL","label":"The Great Follow-Up Tracker","text":"A checklist to ensure thorough and timely follow-up after each networking meeting, including actions and self-reflection.","parentId":"n1","children":[{"id":"n237","type":"STEP","label":"Send Thank-You to Contact","text":"Send a brief thank-you message to the networking contact.","parentId":"n236","children":[]},{"id":"n238","type":"STEP","label":"Send Thank-You to Referrer","text":"Send a brief thank-you message to the person who referred you to that contact.","parentId":"n236","children":[]},{"id":"n239","type":"STEP","label":"Update Networking Database","text":"Add any new or updated information about the person to your networking database.","parentId":"n236","children":[]},{"id":"n240","type":"STEP","label":"Note Future Follow-Up","text":"Make a note to follow up with this contact at an appropriate future time.","parentId":"n236","children":[]},{"id":"n241","type":"CHKL","label":"Follow Up with Yourself","text":"Reflect on the meeting by answering questions about your performance, areas for improvement, and lessons learned.","parentId":"n236","children":[{"id":"n242","type":"STEP","label":"Assess What Went Well","text":"Identify what you did well during the meeting.","parentId":"n241","children":[]},{"id":"n243","type":"STEP","label":"Identify Improvements","text":"Determine what you will do differently next time.","parentId":"n241","children":[]},{"id":"n244","type":"STEP","label":"Apply Learnings","text":"Reflect on what you learned and how you will apply that information.","parentId":"n241","children":[]}]},{"id":"n245","type":"CHKL","label":"Follow Up with New Contacts","text":"Track and schedule follow-ups for any new contacts gained from the meeting.","parentId":"n236","children":[{"id":"n246","type":"STEP","label":"Identify New Contacts","text":"List the names of any future contacts you acquired.","parentId":"n245","children":[]},{"id":"n247","type":"STEP","label":"Schedule Follow-Up","text":"Schedule follow-up actions with each of these new contacts.","parentId":"n245","children":[]}]}]},{"id":"n248","type":"NTRL","label":"About the Authors","text":"Brief biographies of the authors, Nathan A. Perez and Marcia Ballinger, PhD, detailing their professional backgrounds and contributions.","parentId":"n1","children":[{"id":"n249","type":"SUP","label":"Nathan A. Perez Profile","text":"Nathan Perez, Principal at 20-Minute Communications, helps job-seekers nationwide and is a national speaker on networking and resume deconstruction.","parentId":"n248","children":[{"id":"n250","type":"EVID","label":"LinkedIn Recognition","text":"Nathan Perez has been cited by The Huffington Post as one of the most connected people on LinkedIn worldwide.","parentId":"n249","children":[]}]},{"id":"n251","type":"SUP","label":"Marcia Ballinger Profile","text":"Marcia Ballinger, Co-Founder and Principal at Ballinger|Leafblad, focuses on executive search for non-profits and higher education.","parentId":"n248","children":[{"id":"n252","type":"EVID","label":"Industry Leader Recognition","text":"Marcia Ballinger was named an Industry Leader by the Minneapolis/St. Paul Business Journal in 2008.","parentId":"n251","children":[]}]}]}]},"slug":"20minute-networking-for-job-success-813dc1","sharedAt":{"_seconds":1781428423,"_nanoseconds":45000000}}