R
RINTO
Open in app ↗
✦ Try Rinto free
🔗 URL
One Communication Tool You Should Add to Your Toolkit
↗ open
⎇ Tree
≡ Stack
The "What? So what? Now what?" structure is a communication tool recommended to improve feedback, introductions, and small talk.
Made with Rinto — analyse your own content free
Communication Challenges
People engage in multiple communication actions within short timeframes, requiring nimbleness and posing challenges.
Communication Actions in 15 Minutes
An informal poll found people engage in up to five different communication actions in a typical 15-minute stretch.
Types of Communication Actions
Communication actions include answering questions, initiating small talk, introducing people, and providing feedback.
Nimbleness Demands
Managing different communication types with social expectations of appropriateness and efficiency can be daunting.
Leveraging Communication Structures
Leveraging communication structures is key to managing diverse communication types.
Scaffolding for Messages
Communication structures serve as scaffolding for messages, providing easy starting points, transitions, and clear endings.
Conciseness and Relevance
Communication structures help speakers to be concise and relevant in their messages.
Audience Processing
Research evidence indicates that structured information is more easily processed and remembered by audiences.
The What? So what? Now what? Structure
The "What? So what? Now what?" structure is a logical and clear communication tool, supreme in applicability and simplicity.
What? Component
The "What?" component requires defining or describing key ideas or arguments in a clear, concise manner.
Clarity and Conciseness
Define key ideas devoid of jargon and flourishes to maximize fidelity.
So what? Component
The "So what?" component focuses on the relevance of ideas or arguments to the audience's perspective.
Audience-Centric Communication
Maximizing fidelity and remembering is more about what the audience needs to hear than what the speaker wants to say.
Bottom Line for Audience
Speakers should consider "The bottom line for you (my audience) is..." when crafting this section.
Now what? Component
The "Now what?" component highlights the desired thoughts, feelings, and actions for the audience.
Clarity and Directness
Phrase the desired outcomes clearly and directly to reduce ambiguity.
Impact of Tone
Tone directly impacts the audience's perception of both the speaker and the message.
Cognitive Bandwidth Benefit
The structure affords cognitive bandwidth by providing a method for conveying messages, allowing focus on specific content.
Q&A Application
The structure can be applied to answer questions, such as in a job interview.
Q&A: What?
For "Why are you qualified?", state 12 years of customer-facing experience addressing system migrations and new processes.
Q&A: So what?
Explain these experiences provide high-quality results for customers and streamline deployment processes.
Q&A: Now what?
Offer to have qualifications discussed with former clients.
Feedback Application
This structure is useful for providing constructive feedback, such as to a colleague who missed a deadline.
Feedback: What?
State the colleague's report was not submitted within the agreed-upon timeframe.
Feedback: So what?
Explain this puts them at a disadvantage for practice and might jeopardize the client meeting.
Feedback: Now what?
Request completion of the report by tomorrow morning, offering assistance.
Introducing Something or Someone
The structure helps make introductions clear and set expectations.
Introducing a Product
The structure can be used to introduce a new product version effectively.
Product Intro: What?
Introduce the latest product version with usability enhancements and improved speed.
Product Intro: So what?
Explain clients can now more easily complete tasks and save time and money.
Product Intro: Now what?
Instruct attendees to install the product today after the conference session.
Introducing a Person
The structure can be applied to introduce a speaker or individual.
Person Intro: What?
Introduce Dr. Jonas Smith, discussing her insights into game theory.
Person Intro: So what?
Her work has changed how people make daily decisions, ensuring the audience will think differently.
Person Intro: Now what?
Invite the audience to join in welcoming Dr. Smith.
Small Talk Application
The structure aids in engaging and sustaining initial small talk conversations.
Small Talk: What?
Ask what the target knows about the latest attempt to reduce energy consumption.
Small Talk: So what?
Ask why the target thinks it is so important to reduce energy.
Small Talk: Now what?
Ask what the speaker can do to help reduce personal energy use.
▸ 7 Expand
APEX
The What? So what? Now what? Structure
The "What? So what? Now what?" structure is a communication tool recommended to improve feedback, introductions, and small talk.
Made with Rinto — analyse your own content free
▸ 3 Expand
CONC
Communication Challenges
People engage in multiple communication actions within short timeframes, requiring nimbleness and posing challenges.
·
STAT
Communication Actions in 15 Minutes
An informal poll found people engage in up to five different communication actions in a typical 15-minute stretch.
·
DETL
Types of Communication Actions
Communication actions include answering questions, initiating small talk, introducing people, and providing feedback.
·
INSG
Nimbleness Demands
Managing different communication types with social expectations of appropriateness and efficiency can be daunting.
▸ 3 Expand
CONC
Leveraging Communication Structures
Leveraging communication structures is key to managing diverse communication types.
·
JUST
Scaffolding for Messages
Communication structures serve as scaffolding for messages, providing easy starting points, transitions, and clear endings.
·
JUST
Conciseness and Relevance
Communication structures help speakers to be concise and relevant in their messages.
·
JUST
Audience Processing
Research evidence indicates that structured information is more easily processed and remembered by audiences.
▸ 4 Expand
CONC
The What? So what? Now what? Structure
The "What? So what? Now what?" structure is a logical and clear communication tool, supreme in applicability and simplicity.
▸ 1 Expand
SUBC
What? Component
The "What?" component requires defining or describing key ideas or arguments in a clear, concise manner.
·
DETL
Clarity and Conciseness
Define key ideas devoid of jargon and flourishes to maximize fidelity.
▸ 2 Expand
SUBC
So what? Component
The "So what?" component focuses on the relevance of ideas or arguments to the audience's perspective.
·
INSG
Audience-Centric Communication
Maximizing fidelity and remembering is more about what the audience needs to hear than what the speaker wants to say.
·
DETL
Bottom Line for Audience
Speakers should consider "The bottom line for you (my audience) is..." when crafting this section.
▸ 2 Expand
SUBC
Now what? Component
The "Now what?" component highlights the desired thoughts, feelings, and actions for the audience.
·
DETL
Clarity and Directness
Phrase the desired outcomes clearly and directly to reduce ambiguity.
·
INSG
Impact of Tone
Tone directly impacts the audience's perception of both the speaker and the message.
·
JUST
Cognitive Bandwidth Benefit
The structure affords cognitive bandwidth by providing a method for conveying messages, allowing focus on specific content.
▸ 3 Expand
EXMP
Q&A Application
The structure can be applied to answer questions, such as in a job interview.
·
DETL
Q&A: What?
For "Why are you qualified?", state 12 years of customer-facing experience addressing system migrations and new processes.
·
DETL
Q&A: So what?
Explain these experiences provide high-quality results for customers and streamline deployment processes.
·
DETL
Q&A: Now what?
Offer to have qualifications discussed with former clients.
▸ 3 Expand
EXMP
Feedback Application
This structure is useful for providing constructive feedback, such as to a colleague who missed a deadline.
·
DETL
Feedback: What?
State the colleague's report was not submitted within the agreed-upon timeframe.
·
DETL
Feedback: So what?
Explain this puts them at a disadvantage for practice and might jeopardize the client meeting.
·
DETL
Feedback: Now what?
Request completion of the report by tomorrow morning, offering assistance.
▸ 2 Expand
EXMP
Introducing Something or Someone
The structure helps make introductions clear and set expectations.
▸ 3 Expand
SUBC
Introducing a Product
The structure can be used to introduce a new product version effectively.
·
DETL
Product Intro: What?
Introduce the latest product version with usability enhancements and improved speed.
·
DETL
Product Intro: So what?
Explain clients can now more easily complete tasks and save time and money.
·
DETL
Product Intro: Now what?
Instruct attendees to install the product today after the conference session.
▸ 3 Expand
SUBC
Introducing a Person
The structure can be applied to introduce a speaker or individual.
·
DETL
Person Intro: What?
Introduce Dr. Jonas Smith, discussing her insights into game theory.
·
DETL
Person Intro: So what?
Her work has changed how people make daily decisions, ensuring the audience will think differently.
·
DETL
Person Intro: Now what?
Invite the audience to join in welcoming Dr. Smith.
▸ 3 Expand
EXMP
Small Talk Application
The structure aids in engaging and sustaining initial small talk conversations.
·
DETL
Small Talk: What?
Ask what the target knows about the latest attempt to reduce energy consumption.
·
DETL
Small Talk: So what?
Ask why the target thinks it is so important to reduce energy.
·
DETL
Small Talk: Now what?
Ask what the speaker can do to help reduce personal energy use.
RINTO
Sign in to save and read this Rinto
Analyse your own content free including any article, PDF, or document — 1 analysis/month.
Continue with Google
Free · 1 analysis/month