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Title
OpenAI's Framework for AI Product Sense (Used by Top PMs)
Published
Sep 7, 2026
rinto.dev/r/openais-framework-for-ai-product-sense-u-1db567
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OpenAI's Framework for AI Product Sense (Used by Top PMs)
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This guide details AI Product Sense, a critical skill for product managers to avoid failures and build trusted AI products.
Made with Rinto — analyse your own content free
Defining Product Sense
Product sense is a hazy, mythical topic for many PMs.
Sid Arora's Product Sense Definition
Sid Arora defines product sense as taking vague problems through discovery, deployment, and measurement.
Shreyas Doshi's Product Sense Levers
Shreyas Doshi identifies five key levers for improving product sense.
Product Sense Levers
Levers include motivation theory, cognitive empathy, creativity, domain expertise, and communication.
Product Sense Scope
Product sense encompasses all product thinking a PM needs to do.
Formal Product Sense Definition
Product sense is making consistently good product decisions, knowing what to build, for whom, and why.
Product Sense Pattern Recognition
It involves pattern recognition across user needs, market dynamics, and execution tradeoffs.
Defining AI Product Sense
Author collaborated with OpenAI PM leader Miqdad Jaffer on AI product development.
Apollo.io AI Email Writer Failure
Apollo.io's AI email writer demo was perfect and loved by the CEO.
Initial Reception
The sales team enthusiastically sold the AI email writer initially.
Product Failure
The AI email writer was dead three weeks after launch.
User Impact
Users sometimes loved emails, other times it destroyed their spam rating.
Business Impact
Trust evaporated, and the feature was very costly.
Feature Pause
Apollo.io paused the initial version of the feature.
Development Cost
$1.2M of development, or 3 months for 5 people, was seemingly wasted.
Traditional Product Sense Failed
Traditional product sense failed in this AI scenario.
Non-Deterministic Models
AI models were non-deterministic.
Non-Fixed Costs
AI product costs were not fixed.
AI Product Sense as Unique Skill
These distinctions make AI product sense a unique and separate skill.
Formal AI Product Sense Definition
AI Product Sense is the fit between need, model behavior, and economic envelope.
Value Delivery
This fit enables repeated value delivery under uncertainty.
Apollo.io Success Example
Tweaks in context engineering, model economics, and feedback loops led to a successful product.
Millions in Revenue
The successful email writer now drives millions in revenue.
Avoid Wasted Development
A highly tuned AI product sense prevents wasted development cycles.
Improve AI Product Sense
AI product sense can and needs to be improved, as stated by Marty Cagan.
APEX
AI Product Sense Guide for Product Managers
This guide details AI Product Sense, a critical skill for product managers to avoid failures and build trusted AI products.
Made with Rinto — analyse your own content free
SECT
Defining Product Sense
Product sense is a hazy, mythical topic for many PMs.
SUP
Sid Arora's Product Sense Definition
Sid Arora defines product sense as taking vague problems through discovery, deployment, and measurement.
SUP
Shreyas Doshi's Product Sense Levers
Shreyas Doshi identifies five key levers for improving product sense.
EVID
Product Sense Levers
Levers include motivation theory, cognitive empathy, creativity, domain expertise, and communication.
SUP
Product Sense Scope
Product sense encompasses all product thinking a PM needs to do.
SUP
Formal Product Sense Definition
Product sense is making consistently good product decisions, knowing what to build, for whom, and why.
EVID
Product Sense Pattern Recognition
It involves pattern recognition across user needs, market dynamics, and execution tradeoffs.
SECT
Defining AI Product Sense
Author collaborated with OpenAI PM leader Miqdad Jaffer on AI product development.
EXMP
Apollo.io AI Email Writer Failure
Apollo.io's AI email writer demo was perfect and loved by the CEO.
EVID
Initial Reception
The sales team enthusiastically sold the AI email writer initially.
RISK
Product Failure
The AI email writer was dead three weeks after launch.
JUST
User Impact
Users sometimes loved emails, other times it destroyed their spam rating.
JUST
Business Impact
Trust evaporated, and the feature was very costly.
DCSN
Feature Pause
Apollo.io paused the initial version of the feature.
DATA
Development Cost
$1.2M of development, or 3 months for 5 people, was seemingly wasted.
INSG
Traditional Product Sense Failed
Traditional product sense failed in this AI scenario.
JUST
Non-Deterministic Models
AI models were non-deterministic.
JUST
Non-Fixed Costs
AI product costs were not fixed.
SUP
AI Product Sense as Unique Skill
These distinctions make AI product sense a unique and separate skill.
SUP
Formal AI Product Sense Definition
AI Product Sense is the fit between need, model behavior, and economic envelope.
JUST
Value Delivery
This fit enables repeated value delivery under uncertainty.
EVID
Apollo.io Success Example
Tweaks in context engineering, model economics, and feedback loops led to a successful product.
DATA
Millions in Revenue
The successful email writer now drives millions in revenue.
DCSN
Avoid Wasted Development
A highly tuned AI product sense prevents wasted development cycles.
SUP
Improve AI Product Sense
AI product sense can and needs to be improved, as stated by Marty Cagan.
R
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